Web Brand Identity Guidelines

The University’s Brand Identity Guidelines provide guidance on branding as well as proper usage of the University’s logos, colors, fonts, editorial style, video, and photography style. These guidelines allow units substantial design flexibility while preserving key institutional brand identity elements and consistent visual association with the University. For specific questions about applying web branding guidelines to UChicago websites, please contact UChicago Creative at identity@uchicago.edu.

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Web Branding Resources

Basic Web Branding Conventions

For all other questions about branding guidelines, please contact UChicago Creative at identity@uchicago.edu.